My first introduction with the women’s game was many years ago when I was playing hockey at the University of New Brunswick in the mid-1990s. They didn’t have a women’s varsity team, but they had a club team, and every once in a while, the team needed extra support with coaching. So, for a brief time while I was playing, I jumped on the ice to help.

After that, I started to build my own coaching career on the men’s side. I was actually in Calgary working at Hockey Canada’s under-17 camp and I received a call from Darren Sutherland at Hockey Nova Scotia. He said they had to make a last-minute coaching change for their Canada Winter Games women’s hockey team, and called me first to see if I had anyone I would recommend. I think I gave them three names, but two weren’t available and one wasn’t interested, so they called me back and just asked me if I would be interested. I jumped at the opportunity and I coached at that Canada Winter Games in 2015.

The following year, that group of women I coached at the Canada Winter Games got together and wrote a letter to Hockey Nova Scotia to recommend me or nominate me for a coaching award, and I ended up winning that award. It’s kind of a cheesy part of the story, but they were playing on my heartstrings a little bit and I got hooked to women’s hockey right away.

One of the biggest reasons why I love coaching in women’s hockey is the passion they have for the game. The other part is just the high-performance side of it—when you’re coaching these women, they are true professionals. They invest almost all their time in their craft. But it really comes down to their passion. The passion they have for the game, the passion they have to play for their country and the passion they have for each other really separates them from anybody else that I’ve ever coached. They are just a special group of athletes.

I honestly feel spoiled all the time working with Canada’s National Women’s Team. Every day is fun working with these players and staff. I think the biggest thing driving me as a coach is I still think this group has room to grow. I think we’ve taken huge strides in the right direction. We’re a better team now than we have been in the past. They genuinely care about each other’s success, and they share in those successes. I just still think there’s room to improve, and if I didn’t believe that, I wouldn’t be doing my job.

Some of the best parts about coaching this team are things no one would ever see. Like when you have a video session with an athlete and you bridge a gap with them and you can see them excel in that area on the ice. It’s just that little look you get when they come off the ice after they’ve accomplished something that you’ve discussed with them. Those moments to me are the real special ones. The wins and all that, that’s obviously fun, but a lot of the times they’re more of a relief than they are a high moment. It’s the little moments along the way.

I remember one special moment at the Olympics in Beijing. Because of COVID-19, the athletes had to put the medals around each other’s necks. That was just so unique and special. You look at each one while they’re doing it, and you just have a story in your head for each of those people. Maybe it’s an obstacle they had to overcome to be in that situation. Several of them had been released from the team prior to world championships, and they did what they could to get back into the mix. So, I remember just almost checking out mentally during that five-minute span of the medal ceremony and just reflecting on some of the cool stories that each person had to overcome to get to that moment. To see them getting an Olympic gold medal around their necks from one of their teammates was a pretty cool experience.

Mike Johnston coached me at the University of New Brunswick. He’s actually Rebecca Johnston’s uncle, which is funny. When I first started coaching, he told me no matter what I do in hockey, always have your province’s back. A lot of people, when they first get that opportunity in U18 or junior hockey, they forget about their provincial program. I looked up to him so much when I was younger, so I always made sure that no matter what job I had in the game, if Hockey Nova Scotia ever reached out to me, I’d be there to volunteer and to help. If I had went along my route of coaching in junior hockey or university hockey, I never would have had the experiences that ended up benefitting me the most with this job. The best experiences I had with my provincial Member were participating in short-term events, working with the best players and coaches, and gaining more high-performance experience.

Another good piece of advice I got a long time ago was simple—meet people where they’re at, even at the national team level. There are athletes coming in that are four-time Olympians, then there are some that are just hoping to get centralized or make a world championship team. As a coach, it’s so important to understand the different dynamics, and the dynamics in the women’s game tend to be much different than in the men’s game.

When I first started coaching, one of the typical questions people asked me was the difference between coaching men and coaching women. I think a lot of people make a mistake in trying to put an umbrella over their group. I always thought good coaches coach their athletes as individuals. Take the time to get to know your athletes and know what goals they have and what they want to achieve. Right now, we are trying to build our program to win a gold medal at the 2026 Olympic Games. In order to get there, I think we need to really take care of a lot of the individual stories that are involved on our team. That will be a bit more of my focus in these first few years of the quad as we get ready for 2026.

Every member of Canada’s National Women’s Team began their careers the same way: by playing at the grassroots of our game. Along the way, they had coaches that helped to shape their playing style and boost their love of hockey.

Here’s a look at two players, two coaches and two lasting impressions.

Kristen Campbell and Bill Brown

Bill Brown coached goaltender Kristen Campbell alongside his daughter through the Brandon Minor Hockey Association. Brown noticed Campbell’s talent early on and worked hard to grow the game in the province for her and other girls coming through the program.

Hockey Canada (HC): You started coaching Kristen at a very young age. What are some of your memories of her as a player back then?

Bill Brown (BB): I can remember when we did our draft, the fellow I was volunteering with, he said we have a girl and she wants to be goalie. It was perfect because we were [rotating through] everybody at the time. But Kristen, right from day one, she was a goalie and that's what she wanted to be. Being the old goalie that I was, I had someone in love with the sport who’s is in love with the position. The first thing I saw with Kristen, even at that very, very young age was just so much natural ability. It was things I was showing her about stance and gloves and how to hold your stick. It was like ‘Oh, she's already doing that.’ So, there’s just that natural ability.

HC: Is there anything that stood out to you about Kristen?

BB: When she was playing U18 and then she went to a prep school in Winnipeg, she initiated that change because she saw it as a way to make herself better. And then when [the University of North Dakota] folded [its women’s hockey program] and she was there, I remember messaging her at that time, ‘You'll keep going kid.’ Of course, she found a home [at the University of Wisconsin] and it turned out to be very, very good. But I think the one thing that I tried to pass on to my kids is if you want something, go get it. She's a shining example of wanting something and having the support in order to do it. All of us are so proud of her but she's done so much of it herself.

HC: Bill, what message would you give to Kristen?

BB: Enjoy the moment. Live in the moment, keep working hard and have fun because those moments, they're here and then they're gone. Enjoy the hard work you put in and where it's taken you and see how far it can take you now.

HC: Kristen, what message would you give to Bill?

Kristen Campbell: I would just thank him for everything he did for me when I was younger. I think he recognized potential in me from a young age, and he really pushed me to be better and knew that I wanted to get to the highest level possible.

Emma Maltais and Bradi Cochrane

After an injury during her NCAA hockey career, Bradi Cochrane transitioned into coaching to stay connected with the game. Cochrane helped the Oakville Hornets establish their high-performance program, where she coached forward Emma Maltais from U15 AA through to the Provincial Women’s Hockey League (PWHL).

HC: Can you talk about how you started coaching Emma?

Bradi Cochrane (BC): We were trying to develop this high-performance program with our U15, U18, and U22 programs and Emma was playing U13 boys at the time and we knew she'd be around the transition [age] to come over to girls. We got lucky enough to have her in our U15 program. I'm coaching [in the PWHL] at the time and she was so talented, she played 22 games with me as a U15. So right from a young age when we first got her to the Hornets program, she was [playing in the PWHL]. And then she was with me for three years.

HC: When you first began coaching Emma, what qualities stood out to you?

BC: There's a word that always jumps to my head when I think of Emma and it's the word relentless. She's just relentless in everything she does. I honestly can't tell you that she’s ever had a bad practice. You fight the puck and all that type of stuff, but her effort level and her intensity never changes. And I think that's a special piece; obviously it's special because she is where she is right now. But yeah, relentless. Her work ethic on and off the ice. She's a gym rat, she loves to be in the gym. She loves hard workouts. She's just so passionate about anything she does. I personally feel blessed that I had an opportunity to help her develop.

HC: Bradi, what message would you give to Emma?

BC: First and foremost, I'm just so proud of her. I'm proud of the person and player that she's become. But I see so much more for her in the future, too. I feel like her national team career is really, truly just beginning. If my little [son] can grow up to be like Emma, I'd be pretty happy.

HC: Emma, is there a message you would like to give Bradi?

Emma Maltais: She's incredible. I still talk to her all the time. She's such a good hockey brain, just always watching the game. She really taught me not only how to play the game, but how to think the game. And that's really helped me moving forward into college and into the national level. I think she saw something in me and pushed me to look farther into the game, and look farther into my own future, to believe in myself so I could make it one day.

Looking to get involved behind the bench in your community? Contact your local hockey association and visit HockeyCanada.ca/Coaching for more information.

Every member of Canada’s National Women’s Team began their career the same way: by playing at the grassroots of our game. Along the way, they had coaches who helped to shape their playing style and boost their love of hockey.

Here’s a look at two players, two coaches and two lasting impressions.

Sarah Nurse and Stacey Marnoch

Stacey Marnoch coached Sarah Nurse in the latter part of her minor hockey career. She was head coach while Nurse played two years with the Stoney Creek Sabres (Intermediate AA), and the two have continued to stay in touch along Nurse’s hockey journey.

Hockey Canada (HC): How did you get into coaching?

Stacey Marnoch (SM): I played for a coach that asked us to give back. He was kind of my most impactful coach, so that was important to me. Back in the day, it was parents that were coaching and there were no certifications necessary, so I didn’t know where to start. I contacted the [Ontario Women’s Hockey Association], they put me in touch with Diane Boles who, at the time, was coaching the Stoney Creek Intermediate AA Sabres, and I joined her staff. I was an assistant coach for four years and then took the team over.

HC: Do any memories stand out from coaching Sarah?

SM: There’s a bunch of them… We were out for dinner as a team and my general rule was no fried foods, no dessert. And she convinced me to let them order dessert and everyone would share it, so they’d each have half. When this dessert was coming to the table, to me it just looked like they had all ordered dessert and it just kept coming and I was angry… She was just like ‘Coach, can I talk to you for a second?’ And we stepped aside and she’s like, ‘Listen, I wasn’t cheating, I wasn’t lying. This is a big dessert […] Coach, just breathe because I followed instructions, no worries here.’ She coached me for a minute. I needed it and they needed it. It was wise beyond her years for sure.

HC: Stacey, what message would you give to Sarah?

SM: Just keep being her. I think she really has it figured out. She knows who she is. She’s confident, she’s well spoken. She is aware of her platform and how she chooses to use it. Just keep being you because she is genuinely her in every situation I see her in. And that’s all we can be, right?

HC: Sarah, what message would you give to Stacey?

Sarah Nurse: Stacey, thank you so much. You know how much of an impact you’ve had on me and my hockey career, and also my family as well. I definitely wouldn’t be the player, the person that I am today without you. And I know that you continue to inspire future generations of young girls and your journey is not over. It’s still continuing. And I’m so grateful that you’ve had such an impact on me. Thank you.

Emerance Maschmeyer and Erick Robertson

Erick Robertson began his coaching journey after growing up playing hockey. He began working with Emerance Maschmeyer in her earliest years as a goaltender, and they continue to work together.

HC: Erick, how did you and Emerance start working together?

Erick Robertson (ER): I first met Emerance when she was six or seven years old… I met her through her dad, Arlan, who at the time wanted her to make Team Brick Alberta, the big [U9] tournament out here. So of course, Emerance worked hard and made that tournament. I’ve been coaching Emerance ever since. Not too many 10-year-olds say that they want to go to Harvard, but that was one of her goals when she was 10 years old. Of course, later on, that’s where she ended up going and playing hockey on a scholarship.

HC: When you first began coaching Emerance, what qualities stood out to you?

ER: Em was really special from the beginning… I think there was some pretty strong family values there too with all her siblings playing hockey. Of course, I think that’s how she ended up becoming the goalie she is, for sure. But right from day one, she had that drive and that work ethic and always played at a top level, not only with the girls, but [she was also] able to compete with the boys all the way growing up through minor hockey. That competitor was in her right from day one.

HC: Erick, what message would you give to Emerance?

ER: We’re so very proud of her. Just all the hard work that she’s put into her game. I’m blown away every summer that I do see her, just her improvement and especially lately leading up to the worlds, then obviously now the Olympics, [it’s] that determination and drive that she [has] to succeed. She’s willing to do anything to get there.

HC: Emerance, what message would you give to Erick?

Emerance Maschmeyer: I would say that this gold medal that I received [from the IIHF Women’s World Championship in August], part of it is for him and I wouldn’t have it without him. I know that I wouldn’t be at the level I’m at right now in my game if I didn’t ever cross paths with him. I have a lot to thank him for. He’s great.

Looking to get involved behind the bench in your community? Contact your local hockey association and visit HockeyCanada.ca/coaching for more information.

The Road to Sochi is long indeed.

In fact, there are 9,183.528 kilometres, or 5,706.38 miles, separating Hockey Canada’s home base of Calgary, Alta., and the site of the upcoming 2014 Olympic Winter Games in southern Russia.

Canada’s National Women’s Team has just turned its final corner on its last stretch to Sochi, travelling overseas to Vienna, Austria, this week for some practice and pre-competition before the Olympic puck drops. Not only is that an extremely intense journey for the players themselves, but it’s also a long trek – that carries a hefty price tag – for family and friends who want to be in the stands at Shayba Arena and the Bolshoy Ice Dome to cheer their loved ones on as they go for gold.

That’s where the Hockey Canada Foundation has “stepped” in to help, with an event called Sips, Sticks and Stilettos, held this past fall to help raise funds for the National Women’s Team family program, which cuts costs so that the top female players in the country can have their top fans supporting them at Sochi 2014.

The Oct. 29 event was held at the Northern Alberta Institute of Technology in Edmonton, Alta., in the midst of one of Team Canada’s many road trips this season. Hockey Canada Foundation board director Doug Goss emceed the special evening, which gave invited guests the chance to mix and mingle with Canada’s National Women’s Team over dinner, and featured both an impressive live auction and a hot stove sessions hosted by two-time Olympic gold medallist Cassie Campbell-Pascall.

“We did this in 2009 as well, just leading into Vancouver, and the idea then, as it is now, was to provide support for the women’s hockey team and their families to attend the Olympics,” said Goss, who is also NAIT’s former board chair, and knew the school’s outstanding culinary students would put together a delicious five-course meal for attendees, which also included Hockey Canada president and CEO Bob Nicholson, Alberta Premier Alison Redford and several other high-profile guests.

“But the stars of the show were the players,” Goss said. “They were all great on stage, Cassie Campbell was terrific and I think everybody left feeling really close to all of the players, and feeling that they were all part of their journey in some way – and that’s a good thing.”

In total, Sips, Sticks and Stilettos raised about $120,000, with 75 per cent of the proceeds going to the National Women’s Team family program, and the other 25 per cent being donated to the Edmonton Girls Hockey Association to help grow the female game at the grassroots level, and inspire Team Canada’s future stars.

“This helps us tremendously, because we get to now bring our families to Russia," Canadian netminder Shannon Szabados of the festivities held in her hometown, and at her former post-secondary school. She said Sips, Sticks and Stilettos is giving her parents the chance to join her in Sochi “without re-mortgaging their house.”

Her parents have done the obscenely early morning drives to the rink, long weekend road trips countless times, and have followed their hockey-loving daughter pretty much everywhere else she’s played, including when she was in goal for the Olympic final at Vancouver 2010. So it seems only fair that they be there to support Szabados and her teammates as they defend that Olympic gold medal. Her husband will make the long trip, too, making it a smaller posse than the one she had in Vancouver, but an extremely important one.

“They were quite excited when I told them events like this help cover their expenses,” Szabados said. “I may not be able to spend a lot of time with my family when they are there, but it means so much just to know they are there supporting us, watching us, and if I need someone to talk to, they are there."

Campbell-Pascall happily helped out at this season’s Sips, Sticks and Stilettos event, since she knows all too well how important it is to have your biggest fans in attendance for your biggest games.

“Especially for Sochi coming up, it’s going to be a pretty expensive trip for the families to be there,” she said. “For some girls, it’s their first Olympics and for some girls, it’ll be their last, and as a former athlete, there’s nothing better to compete, and hopefully be successful, and then have your family right there to share it.”

The best women’s hockey players in the world “don’t make millions and millions of dollars a year,” Campbell-Pascall pointed out, adding “it just helps eliminate the costs … and it’s really important, I know, to the girls to have their parents and friends, and whoever else can, make the trip there.”

Campbell-Pascall said the success of Sips, Sticks and Stilettos shows that “there are a lot of great people out there that are supporting the game.”

“In my day, not many of the girls wore high heels to the rink,” she said with a chuckle of the appropriate yet quirky event name. “But you look at the girls now, and they’re all wearing them and that’s the style – it fits.”

Hockey Canada Foundation executive director Chris Bright described Campbell-Pascall as “natural and engaging” when it comes to garnering support for Canada’s National Women’s Team, adding she “was a great compliment to the evening’s success.”

“The foundation is proud to support these athletes and their families,” Bright said. “Like all Canadians, we wish them all the success on the ice. Off the ice, it is hard not to admire the commitment and dedication they have to pursue gold.”

But from the first puck drop to the final buzzer – and every practice, game, training session, road trip in between – each trek to that sparkling summit of athletic accomplishment has been a unique experience for the forward from Unionville, Ont.

“I think each round of centralization is a little bit different,” Apps said following a recent practice in Burlington, Vt., while on the road with Canada’s National Women’s Team for two pre-Olympic games against the United States. “This time it’s been good so far; busier I think than it has been in the past.”

Apps is one of 27 top female players from across the country currently centralized with Team Canada for the 2013-14 season, and based out of Hockey Canada’s home facilities in Calgary, Alta. When they’re not playing, practising and training inside the Markin MacPhail Centre, they’re taking the bus across the province to play against AAA boys’ teams from the Alberta Midget Hockey League, or flying to major cities on both sides of the border to take on the U.S. in preparation for the 2014 Olympic Winter Games in Sochi, Russia, next February. The Canadian roster will be whittled down to 21 players before that long sought after trip to Sochi.

In the meantime, their stop in Burlington this October was to face off against the United States for an intense on-ice rivalry. Canada edged the U.S. 3-2 in the first of six Olympic warm-up games between the two rival teams Oct. 12, although it was more like a heated battle on the ice, sparks flying and all. Following the win, the maple leafs shifted focus to their second game against the stars and stripes, which was scheduled for just five days later, Oct. 17 at the Centre d’excellence Sports Rousseau in Boisbriand, Que.

“There are also similarities, with playing in the Midget AAA league, and going on tour with the U.S.,” Apps said of her third centralization, adding this time around “we’ve just been at the rink a little bit more.” For a high performance athlete who has already successfully gone through the trials and tribulations en route to winning Olympic gold, not once but twice, both at the 2006 Olympic Winter Games in Torino, Italy, and the 2010 Olympic Winter Games in Vancouver, B.C., it’s clear the Road to Sochi 2014 is a rigorous journey for veterans and rookies alike.

Apps and her teammates love having hockey as their full-time job this season, but maintaining a sense of balance is also important. “I think you just take your down time when it comes, and try to unwind a little bit, and make sure you’re taking care of yourself – eating and sleeping,” Apps said. “And just trying to stay present when you’re at the rink.”

It’s all worth it for Apps. Not only for the possibility of having a third Olympic gold medal placed around her neck at the Bolshoy Ice Dome, but also to have the chance to spend time with her teammates every day. Apps has been a member of Canada’s National Women’s Team since 2001, also winning three women’s world championship gold medals during that time.

“It’s fun to be with this group, together full-time,” she said of what stands out for her so far this season. “Just feeling like a team that comes to the rink every day.”

Having teammates help push you through the rough patches through a tough year is also important for the red and white to stay on top of their game. “That’s why it’s so great that we have such a close group, because you can use your teammates to help you get through those hard times.”

Team Canada also adheres to mottos and messages that help motivate them on a daily basis. First introduced just before spring’s boot camp in Penticton, B.C., this season some of the team’s words to live by are “dig a little deeper.”

“When things are tough, just keep going,” Apps said. “You’ve always got more in you, so making sure that you’re giving your best every day.”

Apps said she and her teammates are excited to see proud Canadian crowds fill the stands, whether it’s at a small rink in rural Alberta as part of the ongoing National Women’s Team-Midget Series, or for one of the four remaining games against the United States, at the Markin MacPhail Centre in Calgary on Dec. 8; the Ralph Engelstad Arena in Grand Forks, N.D., on Dec. 20; the Xcel Energy Center in St. Paul, Minn., on Dec. 28 or the Air Canada Centre in Toronto, Ont., on Dec. 30.

“That’s the part that everyone’s looking forward to,” Apps said, adding she’s also hoping to experience Sochi 2014, which would be a completely new “dream come true.”

“If I had the chance to do it again, it would be a big honour,” she said.

Apps, who perhaps comes by her undying hockey determination honestly, as the daughter of Syl Apps Jr. and granddaughter of Syl Apps Sr. of the National Hockey League, said participating in the Olympics is simply something you train “your whole life for.”

Finally, Apps makes an important point as to why she is thrilled to take the road to gold a third straight time. “It’s one thing to win a medal, and it’s even harder to defend.”

“It was seeing my son on the ice and just having that want and desire to be out there with him and experience what he was experiencing, helping him learn,” she says.

That was almost six years ago.

Today, Keeley is the national BFL CANADA Women in Coaching Award recipient in the Community category, and the creator of a thriving coach development program with the Knights Hockey Club in Calgary.

“I think it’s important for women to realize that they have so much to offer and that what they have to offer is recognized and is appreciated,” Keeley says of the BFL CANADA honour. “This award gives that; it brings light to [the fact] that we can do this. We’re here now, and let’s keep blazing trails and breaking ceilings and all of those amazing things.”

A ringette player growing up who dabbled in hockey when the boys’ team in her northern Saskatchewan community needed bodies to fill out the lineup, Keeley had never given much thought to coaching until her son got into the game at the Timbits U7 level in the fall of 2018.

When she wasn’t selected to coach the following season in U9, her attention turned back to her first athletic love and she joined the Bow View Ringette Association, working as an assistant coach and head coach at U10 and U12.

“[It was about] learning and gaining the confidence that I needed to step back into hockey and make a difference,” she says of her three years with Bow View.

The word that continually comes up is process – Keeley spent those seasons observing other coaches, ensuring she was surrounded by the right people, building her coaching support system, filling her toolbox and learning how to be a coach in the competitive space.

One of her biggest takeaways? No one does it alone.

“What I believe makes the most successful coach is to surround themselves with people for the skills that they don’t currently have,” Keeley says. “And so for me, I always make sure that I have a very, very rounded team of people that can offset the skills that I don’t have, that I can learn from.”

When the 2022-23 hockey season rolled around, Keeley was ready to get back behind the bench with her son at the U11 level.

But she didn’t come back to hockey empty-handed. In addition to the skills she had learned with Bow View, Keeley came armed with a proposal for a coach development program targeted at women.

“The program was not so much about giving women all the tools they needed to be a coach,” she says. “It starts with having the confidence to put up their hand and say, ‘Yeah, I have something to offer.’ It was really about just helping the ladies to make that decision to put up their hand and to help them have that confidence to step on the ice.

“One of the objectives was to make sure that we had strong female leadership to keep girls in sport, because that’s important. What if we have strong leadership from the same gender on the ice? Would that make a difference? Would girls want to stay [involved in hockey] if they saw strong female coaches on the ice?”

The association was quick to jump at the proposal, and Keeley was off and running.

“Where we started was I held one on-ice session to begin with, and we had 12 ladies that put up their hand and came out,” she says. “And really what it was about more than anything was just to see what this program was all about.

“I had an hour-and-a-half ice time, and I think we spent 20 minutes on the ice. What we spent more time doing was talking about if this was the right fit for them, if they had the confidence to put their skates on and what this was going to look like if they actually got selected to be on the ice with their kid. It was amazing to hear females talk about challenges and obstacles and barriers, and me as a part of launching this program, being able to provide that space to have those open and honest conversations that they wouldn’t have anywhere else.”

What was originally meant to be a local program for women in the Knights program rapidly turned into something much bigger, much to Keeley’s delight.

Next was a training course, with the help of Hockey Alberta – the province’s first women-only Coach 2 clinic.

“At first, I was just opening it to the [local] group that had shown interest. Then we decided to open up to all of Alberta. And so on a very snowy November day, we had 24 females sitting in a room from across Alberta. We did the four-hour classroom, and then the next day we met for another seven [hours].

“That’s where the network started. A lot of us still keep in contact, and we send out emails to each other, and when there is an event happening for all female coaches, we make sure that we share and attend.”

In that first season, nine women were behind the bench with the Knights Hockey Club. During the 2023-24 season, that number grew to 14 – two as head coaches and 12 as assistants.

Keeley hosted a start-of-season meeting in September to teach coaches how to prepare a season plan and build practice plans, and had regular check-ins with every coach involved in the program, working through any challenges they were facing and ensuring they were getting what they needed from the experience.

She also continues to work closely with Hockey Calgary, participating in ongoing opportunities for women in coaching, including on- and off-ice development sessions.

But her No. 1 role is still being a mom, and there are few things that give her more joy than sharing hockey with her son. This season, Keeley led the U13 Tier 4 team.

“I always ask if he wants me to coach,” she says of her son. “And that even existed when I went and coached ringette because, of course, I wasn’t with him. I was always a non-parent coach in ringette, and I would ask him every season, ‘Are you okay if I do this?’

“When I coached the U12 AA team [in the spring of 2022], I was away quite a bit. We were on the ice five times a week. That was the first time he ever said to me, ‘Mom, I miss you. Can you come coach me?’

“We’re just in the midst of filling out our application for this upcoming season, which is his second year of U13. And he said, ‘Mom, are you going to coach again?’ I said, ‘Do you want me to?’ He said, ‘As long as you want to.’ So yes, I’m going to apply to be a coach again.”

That’s a lucky son, and a lucky association that gets to benefit from what Keeley has to offer.

But ask her, and she’ll tell you just the opposite – that she’s the lucky one, benefitting from what the players can offer her.

“I have had some really amazing experiences both on and off the ice, just learning from these players. The amount, if you sit back and you listen, that you can learn is just unbelievable, and they always make you smile.”

It was a full circle moment for Shakita Jensen when she stepped on the bench as head coach of Team Northwest Territories at the 2024 Arctic Winter Games.

In 2014, she played in the tournament in Alaska. A decade later, she returned to Alaska to coach.

“I felt a lot of emotions,” says Jensen, the national BFL CANADA Women in Coaching Award winner in the Competitive category.

Jensen, from the Tahltan First Nation, started as an on-ice volunteer with the Yellowknife Minor Hockey Association in 2014. Since then, her passion for giving back has driven her to continue her coaching journey.

“The hockey community has given me so much that I felt an obligation to want to give back to the hockey community in any way I could,” Jensen says. “When I got back from school, I was like, ‘I should probably try coaching, see if I like it.’ And of course I liked it right away.”

In addition to giving back, a few impactful women who coached Jensen growing up opened her eyes to her own potential journey.

“Having my first female head coach was super cool, and that made me want to get into coaching,” she says. “Growing up, being sometimes the only girl on my hockey teams, not really many women coaching, and then having my first few female coaches thinking, ‘Wow they’re so cool, I want to be like them one day.’”

The position of being a role model and a leader for youth in her community was also a driving factor in wanting to become a coach.

“I’ve had so many influential coaches in my own playing career. [There are] everlasting impacts they can have on their players, not only on the ice, but off the ice as people as well, what you can teach your players as a coach. I felt that I had lots to offer [as a head coach] and I wanted to be there for kids.”

 Jensen was in the right place at the right time to get her first head coaching position. There was a shortage of coaches in her association, so they asked Jensen—who initially applied to be an on-ice helper—if she wanted to be a head coach.

“It was a lot of quick learning and kind of being thrown into it, but I felt confident in myself the whole time,” the 26-year-old explains. “I just tried to network with past coaches as much as I could to have a successful season, which I think I did.”

Early in her career, Jensen decided to apply to be a part of the 2023 Canada Winter Games coaching staff for Team NWT, but she wasn’t selected. However, one of the coaches recommended she apply for the Aboriginal Apprentice Coach program with the Aboriginal Sports Circle.

“They chose one woman and one man from the territory, and it could be from any sport, so I knew that it was a bit of a long shot, but when I heard I got in for hockey, I was super excited.”

Through the apprenticeship program, Jensen was able to attend last year’s Canada Winter Games on Prince Edward Island and work with Team NWT leading up to the event. Afterwards, she became an assistant coach for Team NWT for the 2023 Arctic Winter Games before being promoted to head coach for the 2024 tournament.

“I think that definitely opened a lot of doors,” she says. “It was cool to see the progression and to allow me to gain all the tools and resources that I needed to prepare my team.”

As head coach of Team NWT, the location of each player’s hometowns can often be difficult to navigate—sometimes resulting in very few full team practices before an event.

“It was definitely a challenge wanting to build your team culture and work on your strategies and trying to prepare for a high-performance, short-term competition when your team is scattered all over the territories, in some places that are fly in/fly out or just a lot of money barriers,” she explains. “I think one thing that was super helpful was our ability to connect online leading up to the Games.”

Another huge opportunity for Jensen’s team this year was February’s One For All event in Yellowknife. With more than 300 participants over four days, the event celebrated women’s and girls’ hockey with Try Hockey events, on-ice skills, coaching clinics and more.

Team Northwest Territories and Team Nunavut gathered to practice and face off in an exhibition game.

“It was an overwhelming successful weekend—players putting on their hockey gear for the first time and then other players who were about to be graduating minor hockey,” says Jensen, who volunteered with the event. “It felt super to contribute to that program, give back and hopefully keep that program on a yearly basis here.”

When Jensen found out she was the BFL CANADA Women in Coaching Award winner for Hockey North in the Competitive category, she was shocked.

“I was so surprised, kind of caught off guard. I felt so much pride and gratitude.”

Jensen was unsure if she would be able to compete with the great provincial and territorial candidates across the country. But when she saw Cassie Campbell-Pascall on a video call congratulating her for winning the national award, she was in disbelief all over again.

“There are really no words,” she says of winning the national award. “There are so many influential coaches who go unrecognized sometimes for all the work they do. [I’m] really feeling proud of myself, but also feeling proud of everyone else across Canada who’s doing so much for the women’s game.”

Even as a player, Kelly Paton had always taken an interest in what happens behind the scenes in hockey. She took opportunities to learn more about the game from her coaching staff, including how staff helped to support student-athletes while she attended the University of New Hampshire.

That, along with her strong hockey IQ, led Paton’s head coach, Brian McCloskey, to give her a piece of advice: “Patty, you’re a coach.”

“He just kept telling me I was a coach,” says Paton, the national BFL CANADA Women in Coaching Award winner in the High Performance category. “Certainly, I was interested; I didn’t have my mind made up. I wanted to find ways to stay connected to the game and at that point, with some limitations of hockey beyond college, that was probably my best pathway for it.”

A Woodstock, Ontario, native who has spent the last six seasons as head coach of the women’s hockey team at Wilfrid Laurier University, Paton grew up in an athletic family. When her older brother started playing hockey, Paton wanted to start playing as well.

“Many days were spent in our cul-de-sac; I got stuck in the goalie position and his friends would shoot many pucks and balls my way,” Paton says. “That’s probably where my interest started.”

Paton initially played boys hockey in her hometown until switching to girls’ hockey with the London Devilettes. After her final year of minor hockey, she spent four years at New Hampshire, serving as captain and finishing as a top-three finalist for the Patty Kazmaier Award as a senior in the 2009-10 season.

“[It] helped shape my confidence in my ability to play the game, but then big picture, how there are ways where I could give back and help the development of others,” Paton says of her time as a Wildcat. “I think that’s where I had some affirmation that my IQ for the game was pretty good and that aligned really well with coaching.”

After completing her undergraduate degree, Paton wasn’t sure how she wanted to incorporate coaching into her life, whether as a volunteer or as a career. But after finishing a graduate degree at Mercyhurst University and then living on Vancouver Island for a while, she decided to return home to Southwestern Ontario and get back involved with the game she loved.

She reconnected with her minor hockey roots by taking on a coaching role with the Devilettes’ junior program. There, Paton credits Dwayne Blais for being one of her mentors as she began her coaching journey.

“I was the head coach, but he certainly was the one I leaned on the most with being mentored and learning how to manage conflict, how to manage expectation, but more importantly just building practice plans that supported development.”

After reconnecting with one of her junior coaches, Paton was presented with an opportunity to join Western University as an assistant coach.

“I walked into a space where [the Mustangs] were coming off a national championship, which came with a lot of expectations,” Paton says. “I was happy we were still able to carry out some of that momentum and be a top performer in the OUA.”

Paton served as an assistant coach for two years before being promoted to head coach at Western. Ahead of the 2018-19 season, she made the move to Laurier.

“We’re coming off a great season this past year and our leadership group has done an excellent job of really stepping into a space where they’re allowing me to coach, which is awesome,” she says. “We’re certainly a team that carries high expectations, knowing that we still have responsibility to carry the legacy of Laurier hockey. […] The goal is to keep moving forward. I certainly think we’re in the right pathway to do that, and a lot of that is a testament to the players that we have in our program now.”

Reflecting on her time coaching in U SPORTS, one of the bigger transitions for Paton was navigating how to match her communication to each individual player on her team.

“In the university sector, it can get really challenging to satisfy 25 athletes with all different learning styles and still walk away and feel like we got through what we needed to get through today,” she explains. “Now with experience, I’ve learned that’s part of the process. But when I was younger, that day-to-day management of seeing where everybody’s at—generally the only way to figure that out is to ask, and that’s where the communication piece is.”

Building relationships has been key to Paton’s coaching journey, and she is grateful to have found a support system in her corner as she continues to develop as a coach.

“It’s been a pretty critical piece to finding confidence in myself,” Paton says of her mentors. “There’s been a couple that have been instrumental with shaping my coaching style, my communication style, my knowledge of the game. Dwayne was a big piece of that, Rachel Flanagan, and even my college coach, Brian. I still speak with him [14 years after graduating].”

For those looking to begin their coaching journeys or advance their coaching career into the high-performance area, Paton’s advice would be to stay honest and accountable.

“When mistakes happen, don’t shy away from taking ownership of that. If there are areas that are challenging or you need advice on, that’s where that mentorship really comes in handy; having somebody that’s a neutral soundboard that’s going to help you make decisions without carried bias or carried experiences.

“I’m really grateful that I’ve had those opportunities to have good people around me and have the confidence that went up when mistakes are made, and that helps trickle into the player group as well.”

The first thing Kaylee Grant did when she moved to Yellowknife was find a hockey team.

The operating engineer took a one-year term to gain experience in her industry. Twelve years later, she’s still in the Northwest Territories and hockey has been a reason why she calls it home.

“You gravitate to what you know, and I knew sports,” Grant says. “When you join a sport, you instantly have 17 friends and a group where you feel accepted through a common goal and interest. When I moved to the North, I didn’t know how else to meet friends, so I went to the rink right away.”

Grant grew up around the rink in Antigonish, Nova Scotia. The community was also a hockey hotbed, supporting its Junior A, Junior B and university teams. Being around that passion and community made hockey an important part of her life.

“Playing hockey is what we did,” Grant says. “The community rallied behind our teams and the rinks were full, the atmosphere was great, and hockey was so prominent.”

She played minor hockey in Nova Scotia before moving to Newfoundland and Labrador to play at Memorial University. At 23 years old, she made the move to Yellowknife and knew she would find her community inside a rink.

“I find that the easiest thing to do when you come to a new place to meet people is through sport,” she says. “With joining a hockey team, I was already creating a group of people that were like-minded in interests and similar age. Plus, there are so many opportunities in the North to grow as coaches, players and mentors that have been so helpful.”

Grant’s love for the game wasn’t just as a player—she expanded her knowledge by getting into coaching while in Nova Scotia. She started as an off-ice coordinator with the Antigonish Bulldogs women’s under-18 team.

She did her Coach Development 1 training before getting her High Performance 1 training and evaluation certification. She continued to pursue additional coaching certification and training over the years to educate herself and give back to her community.

“I think seeing the female game continuously grow and develop that keeps me interested,” Grant says. “I love to see the progress in my players. I love seeing these players grow and adapt as individuals. Seeing them get involved in coaching is the coolest part.”

Her coaching philosophy is to develop a player’s passion for the game, be a role model and create an environment that is positive for women and girls.

Coaching and mentoring young girls are important to Grant, and she saw that path was through high-level opportunities, particularly by becoming a facilitator to drive more players into the coaching route. She has been working with Hockey North and the Hockey Canada Women Master Coach Developer program, which is focused on removing barriers to coaching education for women.

“Kaylee has volunteered at pretty much every level and she’s getting more involved with training coaches and being a clinician, which is an amazing progression for her,” says Kyle Kugler, executive director of Hockey North and a close friend of Grant. “She’s a great ambassador for hockey by giving back to other coaches through her experiences and helping with their development.”

Through being a volunteer coach, Grant has been able to experience some highlights with her teams, including as head coach for the Arctic Winter Games and Canada Winter Games, and as an assistant coach for Team North at the National Aboriginal Hockey Championship.

“Hockey North has given me so many opportunities and having that support has impacted me as a coach,” Grant says. “I enjoyed every year with those territorial teams and those experiences are a very big reason why I stay here – the coaching opportunities and knowing that we continually have room to grow.”

Another event that Grant was a key volunteer for was the inaugural One For All festival held in Yellowknife in February. It was a four-day event for women and girls from across the N.W.T. and Nunavut that included goaltending clinics, on-ice scrimmages and other off-ice experiences. The event was launched in partnership with Hockey Canada and Hockey North to celebrate the sport and grow grassroots hockey in the North.

“Kaylee is one of our co-leads in the North, and when we set out to deliver this programming in Yellowknife, it was a no-brainer that she would be involved. And typical Kaylee, she just runs with a task and completely owns it,” says Katie Greenway, manager of women’s and girls’ hockey with Hockey Canada. “To have champions like Kaylee that dedicate themselves to their community and sport is so important.”

Giving back through coaching is just what Grant does—it’s like a hobby for her and she does it for others and to see more women in the sport, not for what it could bring to her.

“I’ve known Kaylee for a few years now and she has so much on her plate, but she never says no,” Greenway says. “She doesn’t do it for the accolades, but out of the goodness of her heart with a smile on her face. She’s fantastic and is really impacting everyone that she comes across.”

Grant’s impact on hockey in the North has been felt by many of the girls she has coached, mentored and played with over the past 12 years, but it’s the bigger picture that is most important to her.

“I’m not going to say that myself, individually, has drastically impacted female hockey in the North. I think I am a very small portion of what’s been going on in the North in the last 10 years,” Grant says. “I would like to think that I have helped develop more female coaches and I’ve been a good role model. I think if I have impacted hockey in the North, its pushing players to want to coach a little bit, but it’s a collective—everyone has left their mark on the female game.”

For Kugler, as the lone administrator for Hockey North, having volunteers like Kaylee is so critical to the work and development of hockey players.

“I think volunteers are essential for the delivery of anything in small communities in the North,” he says. “[Kaylee] takes on more than we even realize. Coaches have a huge influence on teams and athletes and she’s a positive role model and advocate for female hockey. She’s selfless with her time and she’s just an awesome person.”

Interested in becoming a coach? Visit HockeyCanada.ca/Coaching, or contact your local hockey association or Hockey Canada Member for more information.